1. 好设计是创新的 Good Design is innovative
创新恒久远，山寨不流传 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it.The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.

2. 好设计让产品有用 Good Design makes a product useful 非可用勿扰
A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions.The most important task of design is to optimise the utility of a product.

3. 好设计有美感 Good Design is aesthetic
美感很重要，懂得审美也很重要

4. 好设计有助于产品的传达 Good Design helps a product be understood 让产品会说话

5. 好设计无障 Good Design is unobtrusive
留点空间给用户 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-express.
符合这一标准的产品的工具。他们既不是装饰物也不是艺术品。因此，他们的设计应该是中性和内敛留出空间为用户的自我表达。

6. 好设计是诚实的 Good Design is honest
吹嘘，越吹越虚
诚实设计的产品必须要求它不具有的功能- 更新颖，更高效，更高的价值。它不能影响或操纵的买家和用户。

7. 好设计是持久的 Good Design is durable
这是什么时髦的，可能是废弃的明天。这是一个精心设计的产品和平凡的物件之间的重大分歧的产生废物的社会。废物不应该再被容忍的。

8. 好设计追求细节 Good Design is thorough to the last detail
成也细节，败也细节
9. 好设计关注环境 Good Design is concerned with environment
拒绝垃圾，实体或像素的
10.好设计是极简的 Good Design is as little design as possible
回到单纯，回到简单。

好设计⊙▽⊙ 好产品⊙▽⊙
好小戈⊙▽⊙ 好弱受⊙▽⊙